![]() ![]() The company also wanted to avoid shaming customers into buying the meatless products or passing judgment on meat eaters. Impossible Foods chief marketing officer Leslie Sims really wanted a musical, Crews says. In the Impossible Foods spot, a man who is grilling food walks audiences through meat's past via song, starting with a caveman eyeing a mammoth. We're a canoe and we can move and flow and go and back up if we need to.” “We are just doing this because we love it, and we don't have a giant overhead,” he says. Last October, as the MeToo earthquake was beginning to rip through the Hollywood power structure following abuse allegations connected to producer Harvey Weinstein, actor Terry Crews. Having just three employees allows the company to be nimble, says Crews. But Paul is this brilliant business mind that we needed.” “Our meetings have to be stopped … because we can go forever. “Matt and I are the creative types,” says Crews. O'Rourke introduced Crews to Paul Sutton, the company’s chief operating officer. It feels like a real natural progression to my career.” “To be on this side, on the creative end, it feels organic. Watch Video: Terry Crews celebrates his birthday with Walk of Fame star ceremony, pays tribute to familyĬrews says that about nine months ago, Matt O'Rourke, whom he worked with on Old Spice commercials, asked him to partner on Super Serious. “Creativity is the best world to be in, because there's no end,” Crews tells USA TODAY. First published on Wed 08.08 EDT Actor and former NFL star Terry Crews has claimed he was the victim of a sexual assault by a high-level Hollywood executive, but did not retaliate. The company’s first project premieres on CBS' telecast of Sunday’s Tony Awards: A 90-second commercial that's part of a summer campaign for Impossible Foods, which makes plant-based meat substitutes. (“When they're ready, I'll be ready.”) Crews, 54, is also an author, and he draws and paints.Ĭrews adds to his multifaceted resume a new role as CEO and co-founder of Super Serious, a creative venture focused on providing entertainment through features, TV series, music, concerts, art, books, events, original and branded content. (“She's like, ‘Stop saying (that)!’ But it's the power that you have to change a life instantly.”) He acts, and is just waiting for the Wayans brothers to greenlight a “White Chicks” sequel. ![]() The high-energy and muscle-bound former NFL player has hosted NBC's “ America’s Got Talent” since 2019, a job he says he would do for free, despite his wife’s issues with that sentiment. Put Terry Crews in a box, and he’ll pec pop out of it. Watch Video: 'AGT' host Terry Crews beefs up resume, creates Impossible Foods ad ![]()
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